Lexical creativity.

Composition in Cuarto Poder

Abstract

Mass media make it possible to access information. They also have an enormous communicative potential, since they are defined by complexity, contradiction and controversy derived come from thoughts, actions and judgements of human beings. For this reason, they affect different social practices: political, economic, religious, legal, artistic, among others. Mass media also have an impact on the daily life of personal existence, which is evident in the lifestyle built by each individual. In Salta (Argentina), journalistic production gradually adapts to transformations that take place in communications worldwide as a consequence of technological changes, which is evident in the dissemination of paper and / or digital newspapers and weekly publications. It presents peculiar characteristics related to both the linguistic component -phonological, morphological, syntactic, lexical-semantic and pragmatic- as well as the iconic one -images, colours, texture, formats- through which reality is symbolized. The purpose of this work is, thus, to study the lexical composition in a limited corpus from Salta‘s digital press surveyed in the CIUNSa‘s Project 2309, in order to make explicit the types of combinations used in the creation of lexemes. To this end, a set of units extracted from the editions of Cuarto Poder, a weekly newspaper, published between July and November 2018, were analysed following the theoretical guidelines that involve the consideration of aspects concerning the formation of words  - morphological and syntactic-semantic. In this way, some  aspects of the creativity involved in the journalistic language of a prominent provincial publication are shown.